Founder of 1Close.ai & Author of The Easiest Sales Method on the Planet.

I help founders get more revenue from the sales calls their teams already take.

The calls are already booked. The gap is what happens on them, and what happens after. I audit the sales process, install 1Close, and coach the team on the gaps their own calls show.

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Before 1Close

The floors I ran

EmailMarketing.com

I was Sales Director.

Monthly revenue went from $180,000 to $437,000 in eight months, with the same two closers. I installed one way of running the calls, and a manager rhythm that did not depend on me sitting in every one.

George with the EmailMarketing.com sales team on a video call — The sales team at EmailMarketing.com.

New cash collected

Started

JanFebMarAprMayJunJulAugSepOctNovDec

Peaked at $210k

The whole month

Started

JanFebMarAprMayJunJulAugSepOctNovDec

$180k to $420k

From April to December, the floor did $2.64 million.

Elite CEOs

I was Client Success Director on Tanner Chidester’s team, and I worked the floor at three US events.

The floor close rate moved from 5.71% to 15% across those three events. November 2024 was 2 sales from 35 people. October 2025 was 4 from 26.

Elite CEOs also gave me the $100K in 30 days award, for what I closed myself in a month.

A paid invoice for $48,000, amount due zero — Paid in full, upfront. $48,000. 29 February 2024.

George teaching at the lectern at Elite CEOs — Teaching at Elite CEOs.

Publishing.com

Enrollment Director inside a nine-figure education business. I closed $588,000 in two and a half months.

About

Twelve years on the floor, then the product.

George Tritton-Price has taken 5,128 high-ticket sales calls himself and closed more than four million dollars himself. He spent twelve years on founder-led sales floors, inside two Inc. 5000 companies and a nine-figure company.

He was Sales Director at EmailMarketing.com, and Client Success Director on Tanner Chidester’s team at Elite CEOs. He later wrote the method down, and built 1Close so a founder can have that standard on the calls he cannot attend.

George speaking in front of an Elite CEOs backdrop — Speaking at Elite CEOs.

George with a group on a football field in matching shirts — On the floor, with the team.

George with a group around a meeting table — A working session.

George with a colleague on a rooftop at night — After the room.

George presenting to a room, slide reading AI has arrived — Presenting to the room.

George with a colleague at an Elite CEOs event — Between sessions.

George speaking to a room, the slide reading Leverage is everything — In the room.

George in a working conversation at an outdoor table — Working it through.

George in conversation with a colleague at an event — Between sessions.

The Easiest Sales Method on the Planet, by George Tritton-Price

The method

The book is the standard. 1Close hears whether it was met.

The Easiest Sales Method on the Planet is the book. The method in it is Frame State Selling.

A buyer has to say a few things before a real yes. The problem, in their words. Why they have not already fixed it. Why now. Money, and who decides, are checks. They are not speeches.

The book is that standard, short enough for a closer to read. 1Close is how a founder hears whether the standard was met, on every call, without being on the call.

Send me the free book

The PDF, in your inbox. Nothing to buy, no course.

The work

Audit. Install. Coach the team.

Audit

We read the calls the team is already taking. Where a deal dies. What the closer did in that moment. What a better call would have asked.

You get the readout. The readout is the thing we stand behind.

Install

1Close goes onto those calls. It identifies the opportunity and puts the next action in front of the closer. It shows up on the call, in Slack, and in the inbox.

Coach the team

I coach the team on the gaps the calls revealed. The current install is four calls, across four weeks when the team is at normal volume.

Ongoing coaching for the team is optional. Coaching one closer, or taking the sales manager seat myself, is separate work.

After the coaching block

What stays on when I am not in the room

Live Coach naming the next move on a call — Live Coach, on the call. Demo deal.

Help win the call

Live Coach is in the closer’s ear. It names what the buyer just said, and the move to make next.

Help progress the deal

After the call, the team gets a summary. In the morning, a briefing. A list of the deals the record reads as closable. A plain recap the closer can send to the buyer. A short brief before the next call.

Help improve the team

Once a week, the objections the team actually heard, and a report on each closer. Each closer gets one drill, taken from a moment on their own calls.

When the coaching block ends, this stays on. It reads the calls and prompts the next action.

From the people I coached

What they wrote when it landed.

These are their messages. The line under each one is the result.

The EmailMarketing.com sales channel posting the day's closes

Over $200,000 that month

The closes posted that afternoon were $3,000, $2,000, $10,200, $9,800 and $2,000. A card delay kept it from a $30,000 collected day.

Jonathan Fox writing that he closed two full price clients

$18,000 in under 3 weeks

Two full-price $9,000 clients, in the second week of the programme. The message names the coaching.

Doug McKenzie posting over 30k sold in 20 days

Over $30,000 sold in 20 days

Elite CEOs. The post credits the trainings, a boosted post, and the coaching.

Scott's review, from minus 3000 to over 160k

Over $160,000 contracted

The title says 8 months. The review itself says 7. It names George as the coach, and the programme’s resources.

Steven telling George he closed over 25k that month

Over $25,000 that month

Written to George. Also a first paid speaking slot.

A client telling George he closed 60k that week

$60,000 in a week

Told to George after a workshop.

A message that the first deal was paid at 7800 dollars

$7,800 first deal, paid

He thanks George for staying with it.

A message that 10k was collected in the first 30 days

$10,000 collected in 30 days

Written to George, in the first month.

A message about closing a 30k client last week

A $30,000 client last week

One line to the group.

£6,900 closed

Another one, that week.

A post about hitting 10k 23 days after the first sale

$10,000, 23 days after the first sale

Posted in the group. George’s name stays, because it is his.

A review naming George as the one to one coach

His 1-1 coach

January 2024. No revenue figure. The review names George, and it is about the group.

A result from the people George coached.

$115,000 this quarter, plus two more sales in the past two weeks.

About $105,000 in December and about $75,000 in January.

Stripe shows $90,532 for the month, 43% above $63,215 the month before.

$44,700 in new contracts since 11 January. Three more clients and the week hits $70,000.

$51,000 after a two-day event, with calls still left on the book.

The company's first $50,000 month, and it was only 14 October.

$16,000 for four months, and they are already going into a 12-month deal at $42,000.

£20,000 collected in the first half of 2023. £40,000 in the second half, so far.

$37,800 for the month.

£30,697 sold across the seven days.

Closed another $30,000 this morning.

$25,388 revenue this month. $19,287 cash collected, against $2,452 in ad spend.

$14,000 collected. $21,000 still pending.

$20,000 in so far. The new ads go on next.

One month at $20,000, then no sale twelve days into May.

$19,000 last month. Two people backed out, so it would have been more.

A year of one-to-one coaching sold for $18,500.

Six organic sales calls in three weeks, and all six said yes. $18,000.

$17,853 received and ready to use.

Closed four out of four organic sales. About $14,000, and on target.

$12,000 in contract.

$11,500 in less than a month.

Another one paid in full. They are at $11,500.

Signed a prospect for £10,000 over 8 weeks, to build the company story and the sales material.

Past $8,000, with the month aimed at $10,000.

Best month so far. $10,000.

$10,000 this week.

Best month. Two packages at £10,000, two at £6,000, and one more, in four weeks.

A $10,000 PIF! One call close.

Three paid in full, two payment plans, and a deposit. $7,255.67 collected, $10,000 contracted.

$9,847 paid in the last 30 days, then another $750.

$9,700 contracted. $6,125 collected.

Four clients in a few days. $5,550 collected of $7,500. Two paid in full at $2,500.

Four deals this week. $6,400 cash collected.

First sale. $6,000.

Another close. $6,000 on a split, $2,800 collected.

Two deals that day, $2,000 cash collected. The day before, three closes: $5,400 contracted, $2,800 collected.

Two $5,000 sales this week, after a long stretch with none.

Another client in. £3,000 collected, and £4,800 beside it.

Closed a $4,700 one-to-one client.

$4,350 from the calls so far, at a 6% close rate this month.

Two paid in full. A $4,000 day.

Biggest contract yet. $4,000.

A $4,000 paid in full.

$3,600 today.

Closed at $2,500. The note says $3,500 was there.

Two paid in full yesterday. $2,800 and $3,500.

One client closed. $3,500 paid in full, for three months.

A six-week coaching package and a branding package, $3,500, contracted and paid.

Pitched at $3,200 for four months. Sold at $2,400 contracted, $600 collected.

Closed a father and son. $3,000 paid in full.

Client number 2 booked. $3,000 in sales so far.

A £3,000 paid in full.

A £3,000 sale, split into two payments of £1,500.

Two sales today. One $3,000 paid in full, one $3,000 on two payments.

Another $3,000 paid in full. Two for two since the conversation.

Two Stripe payments of $2,997, an hour apart.

Closed at $2,950 for 3 months, on the new offer.

A $2,600 monthly card payment brought down to $562.

£2,500 paid in full, on the new offer.

A $2,500 paid in full.

Another $2,500, paid in full.

Five new clients this week. Two at $600 a month, one $2,500 paid in full, two at $850 a month.

Another $2,500 paid in full yesterday, and more calls going on the book.

The next call closed. $2,500 paid in full.

£2,497 paid in full, for four months.

A $2,400 package, paid in full.

The third $2,400 package of the week. This one is four payments of $600.

PayPal paid $2,250. Two shop orders landed the same day, £74.50 and £23.49.

First package sold, at $2,000.

$2,000 paid in full, and $2,000 in contract.

A £2,000 paid in full.

First high-ticket sale. $2,000.

Five clients contracted. $1,940 collected so far.

First sale. $1,900, all up front.

First official close. $1,500 paid in full.

$1,500 paid in full, from someone at a live event the week before. Another sales call that night.

A full payment of $1,500 collected.

$1,500 received for the work.

A down-sell closed. $1,500 on a split payment.

A $1,500 invoice payment came through.

A new sign-up. £1,000 collected.

First $1,000 client, on a payment plan.

First deal closed, on a payment plan. $600 has come in on the invoice.

A Stripe payment of $14.95 came in.

Closed the sale and took the payment on the phone, after the conversation about the money.

First client. They started talking and he signed on the spot.

First sale booked, on a payment plan.

First client, and the first group place. She will pay in four payments.

$1,997 paid in full.

Off a sales call. Closed, paid in full.

$2,097, and a note that the small follow-ups with clients are what hold the relationship.

No figure. The message says it was life changing, and it is go time.

The first two clients. Just off the call with the second.

First close. $1,500 paid in full.

Two more signed since the last note.

One client paid in full to start in January, and another call the next day.

Two more signed in a few days. One paid in full, one on a monthly plan.

The November goal of five clients, hit. $2,000.

Closed.

Called the prospecting material the best of the courses taken on the same subject.

Two sales, both paid in full.

Called the free training one of the best, and practical rather than theory.

The masterclass showed the lead magnet had been skipped, and that it was the easy way to more clients.

Called the three-day masterclass valuable, and went off to get the Facebook group running.

Highest month yet. $28,021.70 in.

Signed on, and glad of the timing, after the other programme cut its coaches.

A £5,000 sale.

Another close, paid in full.

Closed on the call straight after the push. Paid in full.

Another close, paid in full. Both of the day's closes happened on the call.

Another close, paid in full, taken from the car at lunch.

A $3,000 sale, on a split.

No figure. The message says the career is owed to the work.

Called it one of the best live courses on building a Facebook group.

A shoutout for leading the group on upgrades. No figure.

A thank-you for the push to stop waiting until the work was perfect. No figure.

The content strategy changed the work. No figure.

A note that the content and the messaging are what drive the rest. No figure.

If your team already takes booked sales calls, book a call.

I will show you the audit, the install, and what 1Close does with a real deal.

Book a call